The mobile app world has
developed into a major industry, resulting in cutting edge functionality that
is changing the way people consume content and communicate with others. Among
some of the advances in the mobile app industry are how developers can market
their apps to the masses, through the use of App Trailers, as well as new ways
to reward consumers for shopping, as is the case with CheckPoints.
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In the exciting world of mobile
apps, which range from services to news to games to sports content and more,
apps need to appeal to people who have a huge variety of options available in
the App Store and on Google Play. App Trailers are designed to condense a 30-90
minute user experience into a 30 second overview of an app’s functionality,
giving consumers appealing insight into the app and ultimately impacting their
decision to purchase it or download it. App Trailers are an innovative new
way to market an app and help drive usage for companies attempting to break
through the clutter.
Another innovation is
CheckPoints, known as the “app that pays you back.” By using the CheckPoints
app on an iPhone or Android, consumers can earn points whenever they go
shopping and scan products or complete offers on their phone or online. Then people can redeem their points for a
huge selection of rewards, which include gift certificates, airline miles or
electronics.App Trailers and CheckPoints are a part of a
growing trend of new ways to market apps and consumer goods utilizing the power
of mobile apps. A pioneer in the space of rewards programs is PickPointz, in
which fans can make predictions on scores and stats throughout professional and
college sports games, with correct predictions being rewarded in the form of
real-value points redeemable for gift cards, sports memorabilia and
merchandise. Pickpoints focuses on giving sports fans the unique experience of
engaging during games and making picks based on real-time information. In addition, the experience is in their hands
as they dictate how many times they engage with PickPointz during a game.
The development of App
Trailers, CheckPoints and PickPointz speaks to the growing mobile app industry
that is creating fun, exciting and rewarding ways for people to use their
smartphones for both fun and functional purposes.
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